Mercedes-Benz introduces the sporty and dynamic C-Class ‘Edition C’

 

Roland Folger, MD&CEO - Mercedes-Benz India with newly launched C-CLass ...
 Introduces for the first time the appealing designo Hyacinth red, in the athletic new ‘Edition C’
 Invigorating exterior elements with front spoiler lip and rear spoiler painted in black
 5 twin spoke light alloy wheels painted in high-gloss black with a high-sheen finish
 ‘Edition C’ exterior badges to enhance exclusivity
 High quality open-pore black ash wood trim exudes modern luxury | Sports pedal in stainless steel with rubber studs augment sportiness
 Mercedes-Benz logo projector lamps mounted on the rear view mirrors
 Garmin® Map Pilot SD card navigation system standard across variants of the ‘Edition C’
 The ‘C 200 Avantgarde Edition C’ is priced at Rs. 42.54 lakhs, ‘C 220 d Avantgarde’ at Rs. 43.54 lakhs and ‘C 250 d Avantgarde Edition C’ at Rs. 46.87 lakhs; all prices are ex -showroom, All India
Pune: India‘s largest luxury car manufacturer Mercedes-Benz today, enhanced its C-Class portfolio with the addition of the new ‘Edition C’. The ‘Edition C’ hosts new exterior and interior upgrades, enhancing the sportiness of the existing C-Class. With the Edition C, Mercedes-Benz now adds yet another exciting paint option to the C-Class in India–the designo Hyacinth red. The C-Class ‘Edition C’ was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India, and will be available across all Mercedes-Benz dealerships in the country, from today.

Roland Folger, MD&CEO - Mercedes-Benz India with newly launched C-CLass ... (1).jpg
Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “In today’s dynamic market, constant upgrade of our products is essential for effective life cycle management, and it remains key to our product strategy. At Mercedes-Benz, it remains our endeavour to always keep the customers excited and offer them a fresh product portfolio. Be it latest introductions from our global portfolio, mid-life facelifts or upgrades of existing models, our regular product interventions keep our portfolio new and customers intrigued. The C-Class had been a spectacular success story in the Indian market and has sold over 27,500 units since its debut in India. We are confident that the ‘Edition C’ will retain its top billing and discerning customers will find a lot of value in the product”.
Specification: Exterior
 First: New paint option: designo Hyacinth red
 Front apron spoiler lip and rear spoiler painted in black
 5 twin spoke light alloy wheels painted in high-gloss black with a high-sheen finish
 ‘Edition C’ exterior badge
 Night package – front twin louvres, mirror housings, beltline and side skirts in black
 LED logo projector for front doors to welcome owners with Mercedes-Benz logo
Specifications: Interior
 Interior cabin with Open-pore black ash wood trim finish
 Sports pedal in stainless steel with embossed rubber studs
 Garmin® Map Pilot SD card navigation system standard across variants of the ‘Edition C’

The Mercedes-Benz C-Class ‘Edition C’ is available with C 200, C 220 d and C 250 d Avantgarde variants.

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 42 Indian cities through 86 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, and the ‘Approve Advanced Programme’ in May 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43.
The long wheel base new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India registered the half yearly sales of 7171 units in the January–June 2017 period. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.

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