Tata Motors launches its much awaited lifestyle SUV – Tata NEXON
Bangalore September 22, 2017: Tata Motors today announced its entry into the growing Compact SUV segment with the commercial launch of its new Gen-next lifestyle SUV, the Tata NEXON.
Targeted at the personal car buyers, the Tata NEXON is the 4th product based on the ‘Impact Design’ philosophy. It brings together global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. Keeping customers and their aspirations at the heart of the business, the Tata NEXON will deliver an emotional elevation through more individualized experiences in the passenger vehicles market.
With an introductory price of Rs. 5,94,299 ex-showroom Bangalore, for the petrol variant and at Rs. 6,94,447 ex-showroom Bangalore, for the Diesel variant, the Tata NEXON is the most competitively priced SUV in this segment, with class-leading features. Starting today, the Tata NEXON will be on sale, across 650 Tata Motors authorized sales outlets in India.
Mr. Pratap Bose, Head of Design at Tata Motors said, “The Tata NEXON is a revolutionary design, “Breaking the BOX” with an aerodynamic silhouette. This design element of the car enhances its sporty character and represents the evolution of the SUV design featuring the practicality and strength of an SUV with style of a sports coupe. It is the fourth product expressing the IMPACT design philosophy and is stylishly crafted, demonstrating the optimum balance of premium craftsmanship and advanced technology.
We are confident that our relentless efforts towards design will play a pivotal role in our long-term success in this dynamic market and NEXON will further usher in a new chapter of our growth story.”
The Tata NEXON is a revolutionary design of “Breaking the BOX” with an aerodynamic silhouette. This design element of the car enhances its sporty character and represents the evolution of the SUV design featuring the practicality of an SUV with style of a sports coupe.
Available in four variants – XE, XM, XT, XZ+, the Tata NEXON will come in five exciting colour options – Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey and Calgary White and will come with a standard warranty of 75000 kms or 2 years, whichever is earlier.
For more details on Tata NEXON, please refer to adjoining annexures or visit www.tatanexon.com.
About Tata Motors
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.