BMW Joy fest 2018: Bengaluru


The BMW JOYFEST, where BMW showcases the driving dynamics, modern functionality and high performance of its entire BMW and MINI portfolio was conducted in namma Bengaluru. The two-day event is a specially curated platform for customers and prospects to experience the extraordinary control, manoeuvrability and the grit of the signature BMW xDrive: the intelligent all-wheel-drive system of the BMW X family of sports activity vehicles (SAVs) and explore the ultimate luxury, unsurpassed comfort and advance driving dynamics of other BMW sedans and sporty M cars.

The event showcased the modern functionality, high performance and driving dynamics of BMW’s product portfolio.


The 2018 edition of BMW JOYFEST also houses an exclusive BMW 7 Series Individual Lounge, BMW Lifestyle zone with BMW original and BMW Motorsport accessories, BMW Financial Services zone, BMW Gaming zone along with food and beverage section.


The first-ever BMW 6 Series Gran Turismo, the all-new BMW M5, the all-new BMW 5 Series, BMW 7 Series, the all-new BMW X3, BMW X1 and BMW X5 will be available for a test drive to participants. Further, BMW certified trainers will offer valuable advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW 7 series and MINI cars will be on special displaydsc_0013dsc_0019

The thrill of the high-performing range of sports cars – the all-new BMW M5 will be based on the Need for Speed Payback concept which made a debut at the 2017 GamesCom gaming conference in Cologne, Germany. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M cars offer an unmatched experience of exclusive, high-performance driving.


The BMW JOYFEST 2018 featured one-of-its-kind two-tier set-up which was created in each city, representing BMW’s premium international standards. The entrance is inspired by the iconic BMW kidney grille which is the most distinctive design feature. A special gaming zone ensured an entertaining time for the entire family. Participants also got to play games such as Need for Speed Payback and ring toss along with an opportunity to win lots of prizes.