CEAT launches CrossDrive all-terrain tyres in India

CEAT unveiled its new CrossDrive line of all-terrain SUV tyres on Wednesday. The company’s new offering uses their new 3D sipe technology in conjunction to a robust shoulder design that helps the tyre adapt to all-terrain applications.

CEAT claims CrossDrive AT’s new carbon black tread compounds offer better grip in while providing an improved fuel efficiency and reduced noise and vibrations at highway speeds. The Indian tyre maker has extensively tested its latest offering on and off-road at the state-of-the-art proving grounds ‘NATRAX’ in Indore.

CrossDrive all-terrain tyres are built for usage across all 4X2 and 4X4 SUVs. CEAT has already partnered with automakers like Mahindra to provide CrossDrive tyres on purpose built off-roaders like Thar. The RPG Group subsidiary aims to give its customers a ‘best-of-both-worlds’ experience with the new product, with sizes ranging from 215/75 R15 up to 265/60 R18.

Commenting on the launch, Mr Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd., mentioned, “CrossDrive is one of our premium offerings in the all-terrain tyre segment for SUVs. The introduction of new technology and designs for CrossDrive tyres will help our consumers to conquer challenging and diverse terrains with safety, while also improving the fuel efficiency of the vehicle.  The launch of CrossDrive is yet another step in our efforts to make mobility safer and smarter every day by enabling enthusiastic SUV owners in India to confidently cross all terrains.”

While an international launch is on the cards, these new rubbers will be sold in India at all major tyre stores, CEAT Shoppe and Tyre Stop.

Why should you use all-terrain tyres?

All terrain tyres combine the open-tread design of off-road tyres with the superior handling characteristics of regular road rubber. These can be used anywhere, all year round, without worrying about tyre performance.

All-Terrain tyres have been notoriously infamous to reduce fuel economy and increase road noise in exchange for more grip on and off road. The CEAT CrossDrive AT claims to improve on all of these aspects while providing more capability on unchartered territory.

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