There was a time when cars were only meant for the riches but as the country grew and economy took a swing, cars were easily affordable even for the middle class and the show went on and on.
Today, almost everyone can easily afford a car / vehicle for that reason and talking about cars, people always wanted big and sedans were something which Indian consumers were looking and talking about. There were SUVs but affordability was again a question and also the fact that Indian consumers were more focused towards getting a long caaaarrrrr. Times have changed and with India as well as the automobile sector evolving, Indian buyers have created a different taste in buying cars. There is a different trend that is created India has
for buying SUVs and today almost every person who is looking for a car is looking to buy an SUV.
SUV – Sports Utility Vehicle. What are SUVs and why is the hottest buy by India? Why do people of India love SUVs and what made the taste shift from a sedan / hatchback to SUV? Well, essentially SUV is that one category that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. The desi Indian buyer is a fanatic of – ‘the bigger the better’. Keeping certain factors in mind, even the automakers have made a trend to launch at least two SUV every year because India wants it. For everyone around the world, India is a festival driven country but today if talking in terms of automobile, it is easy to say that India is an SUV driven country. People love SUVs and automakers have shifted their focus towards manufacturing SUVs. I would love to get into detail that how has this shift taken place.
Well, there can be various reasons for this because trends, they keep on changing but every trend has a talking point and Design is one of the primary reasons for the SUV hype. Things like roof rails and cladding are making a difference. Bigger tires, attractive front grille, athletic height, and a longer wheelbase are all making SUVs more appealing which makes Indian people shift their taste. Automakers are coming up with muscular design statement that reflects a superior road presence and Indian car buyer loves attention. To make them easily accessible, manufactures has made an altogether another segment known as the compact SUVs. Recently one of the Indian carmakers redefined its core business selectively to SUVs.
Even luxury car makers like Lamborghini and Ferrari launched their first ever SUVs after decades of sports-car driven strategy. When sole sports car makers are coming up with SUVs, there is definitely a spike in the consumer end. It is not anymore the fastest but the jack of all features that gets an edge.
Power is another plus for these types of cars. With more space in action, automakers can fit larger engines and engineer prime moving systems without any constraints. Space is the biggest leverage engineers can get. With SUVs, they can work more upon what Indian consumers really want. The manufacturers have a space to add on and in the case of SUVs, it just gets bigger and bigger.
Room for everyone! With trend-worthy and powerful SUVs by your side, you get ample space for everyone. A typical SUV at least seats five passengers comfortably. Larger SUVs can accommodate up to eight. You can enjoy long trips with family, go for camping, explore the unexplored routes, all with utmost comfort and confidence. Bigger tires and wheel arches coupled with high-performance suspension system makes the car float through rough road patches. Good traction is maintained while cornering, making every drive safe and confident. Luxury interiors conceals the game.
SUVs from luxury automakers radiates extravagant interior space. Enjoy every bit of luxury with Alcantara seats, ambient lighting, stereo 3-D sound system, sportier flat-bottom steering wheel, massage function, and leg space like never before.
All these features combined, makes SUVs stand out among other types of cars. You get rugged design, staggering power, utmost space, and luxury – all in a single package. Take note of the fact that the trend is only developing itself with more buyers excited to experience the charm of the Indian car market. Even for electric cars, manufacturers are making the SUV segment as an entry-door to the future of mobility. Electric powertrains make running costs much more affordable and that coupled with the comfort, luxury, and space of SUVs is the ultimate deal maker for manufacturers and consumers alike.
It is like a package that has everything. All in one, jack of all. Space, comfort, luxury, room for all, off road, on road. You name it, an SUV can do it all considering how easy it has become for the people to buy a car. SUV is something that India loves and with the coming years, technology, it will get even more better.
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