Classic Legends, the parent company of Jawa and Yezdi has collaborated with the Indian Army for the first ever Ladakh International Music Festival. The festival was organised in remembrance of martyrs of the Indian Army who have laid down their lives fighting for the country. The event comprised of renowned local artists as well as a Jawa-Yezdi pop-up display along with performances by Joi Barua, Indian Ocean, Tetseo Sisters from Nagaland and Yellow Diaries among others.
After the music festival, Classic Legends organised a ride consisting of 24 Yezdi and Jawa motorcycles ridden by officers from the Indian Army. The ride, organised from Leh to Rezang La war memorial (the highest war memorial in the world) was flagged off as a tribute to the 120 soldiers martyred in the fight with the Chinese Army in 1962. Another highlight of the event was the release of a special anthem song by renowned musician Joi Barua.
Along with this, Classic Legends also kicked off its first riding season in Ladakh. Yezdi has also responded to the demand by tour and travel operators in the region by commencing sales. They have also established a full-fledged service facility in Leh. The facility will cater to the locals as well as other Yezdi riders who want to ride to this region. The deliveries to tour operators have already been commenced.
Classic Legends is the parent company behind the Jawa and Yezdi brands selling motorcycles such as the Jawa Perak. They also own the erstwhile BSA which has recently re-commenced operations in the UK and has future plans for global expansion.
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