Jeep Wrangler : Now assembled in India

When you hear Car enthusiasts discussing  4×4’s go offroad, there are major brands that come to in our mind such as the Land Rover, Toyota, or maybe the Isuzu. But one such brand which has always been on the count is JEEP. Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship, and versatility for people who seek extraordinary journeys. Jeep launched the Wrangler in August 2019, but it was a full import and the taxes were heavy.

One of the many reasons why the Indian automotive industry has rare cars like the Nissan Skyline, Subaru Imprezza, etc is the import duty levied on them which is 100% that means if a car is worth 30lacs it will be in your parking lot only if you pay 60lacs that’s just an example. But one solution for this issue is to locally assemble the cars in India for which the taxes are 20-30% which is affordable for the company and the customers as well.

Jeep India today announced that the Jeep Wrangler – the world’s most recognized vehicle is now locally-assembled and launched in India at INR 53.90 lakh (ex-showroom price). Jeep India started production of the Wrangler in February and is now ready for retail across the country. Celebrating 80 years of Jeep globally, a limited number of the Wrangler’s 80th Anniversary ‘Launch Edition’ is also
available to Indian customers. The locally-assembled Jeep Wrangler is launched in two attractive variants – the Unlimited and the legendary, Rubicon. Both variants will be powered by a Bharat Stage VI compliant 2.0-litre, IN-Line 4-cylinder, turbo petrol powertrain. Based on the group’s GME or Global Medium Engine platform, this powertrain produces 268 horsepower and 400 Nm of torque
and comes with an 8-speed automatic gearbox.

This Jeep could be yours at:-

Locally-assembled Jeep Wrangler Variant Ex-showroom Price (₹)
Unlimited 53,90,000
Rubicon 57,90,000

( A huge difference of 8-10lacs over the previous Import)


The Jeep Wrangler is the of the most personalized and customized vehicles in the world. Today, the Jeep brand also announced the introduction of a MOPAR-original accessory suite, which offers a selection of over 120 accessories for the Jeep Wrangler. These accessories range from Essential, Comfort, Sports, Leisure, Utility, Car Care, and so on. Four accessory packs will be available for customers to order –

  • Explorer Pack
  • Night Ultra Vision Pack
  • Sports Pack
  • Essential Pack

Jeep brand’s India-owned 100,000 square-foot MOPAR Parts Distribution Centre in Chakan will be supplying these accessories to Jeep brand dealerships.


The Wrangler is the Jeep brand’s most technologically advanced Wrangler ever. World-renowned for its craftsmanship, off-road prowess and customizable design, the Wrangler has become the metaphorical template for SUVs globally.

The Jeep Wrangler Rubicon commands the highest respect as an authentic off-roader. The legendary Rubicon’s off-roading prowess comes from its proven RockTrac® Full Time 4×4 technology. It is equipped with an electronically operated clutch that engages and disengages automatically depending on the amount of traction needed in the situation. A mechanical shifter is provided to shift from 2H to 4L, 4H Auto, and Part-Time 4L. 4H Part-Time and 4L modes use ‘Smart Lock’ to maintain constant 4WD engagement for off-road driving. Power is transmitted to the wheels through a Dana 44 heavy-duty, solid axles, with TruLok® in the front and rear.

The Front Sway Bar in the Rubicon can be electronically disconnected. Flip the toggle switch on the center stack of the dashboard and the Sway Bar can be disconnected in 4L and 4H, allowing the front suspension to travel up to an additional 30%. The Wrangler is known for its superb articulation amongst SUVs across the globe and the Rubicon is the benchmark.

Part of the unique performance features that the Rubicon offers is ‘Offroad+’. It is activated by the push of a button provided next to the Sway Bar toggle on the center stack. When engaged, Offroad+ automatically adapts to the type of terrain the Rubicon is on and makes adjustments to key systems for optimal performance. These including throttle, Selec-Speed® Control, traction control, and transmission shift mode. If enabled in 4H, it tailors the performance for higher-speed driving on sand. When enabled in 4L, it adjusts for low-speed rock crawling. The Rubicon has an outstanding crawl ratio of 77:1 with a 4:1 low range ratio, which makes it an off-roader par excellence.

The Rubicon has a ground clearance of 217 mm (as per IS 9435:2004), water wading capability of 760 mm (at 8 km/h), and approach, departure, and break-over angles of 36-degrees, 31-degrees, and 21-degrees respectively. It has thick gauge boron steel underbody skid plates, which protect critical sections of the vehicle’s underbelly in potentially extreme off-road conditions.

While both have state-of-the-art 4×4 hardware making them superior off-roaders in their own right, the Rubicon is the more capable off-roader. The Unlimited is also an incredibly attractive package with body-colored trapezoidal wheel flares, 18-inch aluminum alloys with granite crystal spokes, and all-season tires. Also a proven Trail Rated off-roader, the Unlimited comes with the SelecTrac® Full Time 4×4 system. This proven system with its active 4WD transfer case is fully automatic and intelligent, so customers can simply enjoy the driving experience. It sends torque to the wheels with the most grip, providing continuous optimum traction in all driving conditions. The ‘Smart Lock’ feature keeps the system engaged during off-roading or low traction road conditions.

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