Nissan’s low cost brand Datsun gets discontinued globally

Nissan has announced the closing down of its budget brand Datsun in India. With this the brand has officially gone defunct globally.

Datsun was a part of the japanese carmaker Nissan ever since its inception in 1930s till 1986 and made some iconic cars such as the 240Z. Former CEO Carlos Ghosn had revived the brand in 2013 to sell low-cost cars in emerging markets

However the brand could not succeed in the face of more established competition such as Maruti Suzuki and Hyundai. Nissan has now officially decided to pull the plug on it after multiple rumors of the same in recent years. Datsun had already stopped production of its hatchback GO and compact MPV GO+ previously and now their only other product, the Redigo hatchback has also ceased production at their Chennai plant.

This move is a part of Nissan’s global transformation strategy to focus on core segments, increase profits and streamline the lineup. Before India and South Africa, Russia and Indonesia were the first countries where Datsun exited in 2020. The products under this lineup were produced in Indonesia, Russia and India and were exported to South Africa.

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