Tata CURVV SUV concept revealed; hints at future Tata EVs

Tata Motors has showcased their latest concept, christened the CURVV which assumes the shape of an Electric Coupe-SUV. It previews their next offering in the EV portfolio that will slot in above the Nexon EV.

Expected to be launched within the next two years, it will initially be available as an EV-only with internal combustion drivetrain options being offered later. It will be based on Tata’s new Generation 2 EV architecture which Tata claims will offer better range and performance whilst retaining the reliability of their current EV products based on the Generation 1 EV architecture.

Design

The Tata CURVV concept’s front fascia

Starting at the front, the CURVV has a very clean and simple fascia. The fron-end is predominantly focused around the singular light bar that goes across the entire front end. The front bumper is sharply sculpted with a butch look that gets flanked by triangular fog lamps on either ends. It also receives a black skid plate at the bottom to showcase its SUVish nature.

Side profile of the Tata CURVV concept

Moving on to the side, the first thing one notices is the large wheels followed by the stark absence of outside rear view mirrors which have been replaced by cameras. A prominent character lines moves across the body. Lastly, the roof sharply rakes towards the rear end to enhance its Coupe-SUV credentials.

Rear-end of the Tata CURVV concept

Towards the rear end of the CURVV, you will notice a giant U shaped brake light going across the border of the rear windshield as well as another massive light bar which goes across the entire horizontal width. Lower down, the sporty looking bumper is flanked by large air dams on either sides and ends with a small vertical strip of lighting in the middle of the rear skid plate.

The interior of the CURVV concept is characterised by classy and sleek design

Moving inside, the interiors have a simple and classy layout with crisp lines forming the elements. The interior design is centered around the two screens which act as the in-car entertainment unit as well as the gauge cluster. Below the centre screen is  nice, textured surface that curves off sharply as it approaches the two-spoke steering wheel, the touchscreen climate controls and the centre stage is taken by the large dial sitting on the centre console. Talking of the steering wheel itself, it is a flat-bottom one with the centre being a piano-black strip that acts as the hub. Steering mounted control duties are taken care of by two scrollers on either sides.

The CURVV also previews Tata’s future design strategy and will be aimed at urban buyers, it will be the first tata to be launched exclusively as an EV.

Tata motors posted a tremendous annual sales growth of 353% in FY22 compared to the previous year for their EV offerings. They are currently India’s largest EV maker in the passenger vehicle segment with over 70% market share.

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