DriveX Mobility announced the launch of DriveX Direct, a consumer-to-consumer platform for pre-owned two-wheelers, going live in more than 20 cities across Tamil Nadu and Karnataka on 9 September 2025. The company describes the service as a set of tools that bring verification, clearer pricing signals and assisted post-sale processes to a market that remains widely fragmented.
DriveX Direct is presented as an alternative to retail marketplaces and classifieds. The platform enables sellers to create listings through a guided self-inspection flow, receive AI-driven pricing suggestions, and opt into additional checks such as a technical inspection. DriveX Direct also lists document facilitation, RTO checks, insurance support and optional warranty and refurbishment services as part of its value-added stack. The company has stated there will be no platform commission in the initial launch window and that promotional visibility will be provided for early adopters.
DriveX Direct – Launch and Rollout details
DriveX Direct’s initial roll-out covers more than 20 cities across Tamil Nadu and Karnataka and is described as the first phase of a wider expansion planned later in the year. The launch package includes free listings and promotional visibility for early adopters and a staged plan to introduce regional language support and multilingual customer service as the platform scales. The rollout is being presented as a measured approach to build inventory and stress-test operational workflows before a broader national push.
DriveX Direct – Features and Verification Measures
DriveX Direct emphasises verifiable listings and fraud mitigation. Sellers complete a structured self-inspection and can choose optional technical checks; back-end systems are reported to include fraud detection that flags issues such as RC mismatches and duplicate postings. The AI pricing engine is intended to suggest market-aligned asking prices to reduce arbitrary price-setting, while optional warranty and refurbishment packages are designed to add clarity for prospective buyers. These measures aim to reduce the information asymmetry that often plagues peer-to-peer vehicle transactions.
DriveX Direct – Pilot outcomes and Commercial Targets
In a pilot conducted in Bangalore, company data indicate that buyers located suitable vehicles within an average of five days and sellers closed sales within roughly ten days of listing. DriveX Direct has set targets to grow inventory to more than 20,000 active listings within the next six to twelve months, while scaling complementary services such as retail finance, RC transfer assistance and post-purchase servicing. Independent observers will watch for sustained liquidity, repeat usage and turnover rates as measures of platform health.
DriveX Direct – Payment System
The company has signalled plans to introduce a secure payment system that would hold buyer funds until documentation and delivery are verified. Properly executed, an escrow can reduce payment-related fraud; however, its effectiveness depends on operational controls, partner bank integrations, settlement timelines and dispute resolution terms. Users and regulators will likely examine the contractual arrangements and the processes DriveX Direct puts in place to handle chargebacks, disputes and delayed transfers.
DriveX Direct – Technology and User Experience
DriveX Direct is built on in-house technology including an AI pricing engine and fraud detection tools. The platform intends to broaden language support and include assisted user flows to help first-time sellers and buyers. A mobile application is listed as a potential future phase. Execution quality — particularly around document verification, customer support and the clarity of fees for optional services will be determinative for adoption beyond early adopters.
DriveX Direct – Market Positioning
Peer-to-peer transactions account for a large share of the used two-wheeler market in India, even as organised B2C channels expand. DriveX Direct’s proposition is enabling direct consumer interactions while layering verification and optional services, this addresses recognised gaps in transparency and trust. Yet the platform’s ability to attract and retain both buyers and sellers at scale, keep listings current, and resolve disputes efficiently will shape whether it meaningfully alters the structure of C2C two-wheeler trade. Analysts will also watch how quickly ancillary services such as financing, warranty uptake and refurbishment translate into sustainable revenue streams.
DriveX Direct – Leadership Comment
Company statements accompanying the launch quoted Padma Shri Narain Karthikeyan and Saran Samiappan, who outlined the platform’s consumer protections and phased expansion approach.
Narain Karthikeyan, Director, DriveX, said, “DriveX Direct is about giving everyday people more control and confidence when buying or selling their two-wheelers. It’s a space where people can deal directly with each other, but with the peace of mind that DriveX is there to assist them at the right moments with right choice. We’re building a platform that’s simple, safe, and genuinely
consumer-first.”
Saran Samiappan, Head – DriveX Direct, added “The launch of DriveX Direct marks a pivotal step in
redefining how consumers experience the pre-owned two-wheeler market. By combining AI-driven tools, trusted verification, and end-to-end assistance, we are addressing long-standing gaps in the C2C space. Our aim is not just to create a platform, but to empower consumers with the right choice, transparency, and a seamless journey from listing to ownership.”