Tata Motors has announced that the new Sierra has garnered over 70,000 bookings on the very first day of opening reservations. The carmaker also revealed that an additional 1.35 lakh prospective buyers have submitted their preferred configurations and are in the process of completing the SUV’s booking formalities. Deliveries are scheduled to begin on January 15, 2026, and the SUV has already started reaching dealerships in a few cities, with test drives expected to commence in the coming days.
Tata Sierra – Variants
The new Sierra is offered in seven variants, namely – Smart Plus, Pure, Pure Plus, Adventure, Adventure Plus, Accomplished, and Accomplished Plus with prices ranging from Rs 11.49 lakh to Rs 21.29 lakh (ex-showroom). Detailed variant-wise price list below.
Tata Sierra – Exterior Design
Design-wise, it features bold ‘Sierra’ badging at both ends, a connected LED light bar up front, a textured grille design, and the main LED headlamps are positioned lower down on the fascia. At the same time, vertically stacked fog lamps sit closer to the bumper’s edge. From the sides, the Sierra retains its unmistakable identity with the signature Alpine window-inspired design, which is a nod to the original model. However, Tata has reimagined it for the modern era by using a partially blacked-out B-pillar and a contrasting black roof instead of a full glass section. The darkened C-pillar further enhances this effect, creating a sleek, floating-roof appearance that blends.
At the rear, the connected taillight, compact overhang, and higher-set bumper carry forward the SUV’s boxy design language, preserving the Sierra’s upright stance. Other highlights include blacked-out ORVMs and C-pillars, flush door handles, 19-inch dual-tone alloy wheels, a shark fin antenna, black body cladding around the wheel arches and doors, skid plates, and more.
Tata Sierra – Interior Design
Moving inside, the cabin takes inspiration from other Tata models and features a mix of black and grey themes; however, it stands out for its triple screen layout that spans across the dashboard – a dedicated instrument cluster for the driver and a pair of infotainment screens that can share functions and media between them.
The SUV also carries over Tata’s latest four-spoke steering wheel from the Curvv, featuring an illuminated logo and touch-based controls. Feature highlights include iRA connected car technology with snapdragon chip and 5G connectivity, OTA updates, 12.3-inch passenger display, 10.5-inch centre and digital instrument cluster, 12 speaker JBL sound system with a sound bar and Dolby Atmos, 18 JBL sound modes, Arcade appstore, HypAR HUD display, dual zone automatic climate control, panoramic sunroof, mood lighting, a wireless charging pad, rear window sunshades, a 360-degree camera.
Tata Sierra – Technology and Safety
It also gets Level 2 ADAS, front parking sensors, six airbags, LED connected taillamps with headlamps with turbo boost function for high beam, an electronic parking brake with auto hold, connected car tech, ventilated and powered driver front seats with memory function, powered tailgate with gesture function, adjustable thigh support, boss mode, rear sunshade, two step reclining rear seats, EPB with auto hold, rear AC vents with Type-C chargers, cooled glove box and more.
Tata Sierra – Powertrain Options
Talking about the engine options, the new Sierra is offered with three engine options – a 1.5-litre Kryotec turbo diesel with 118 hp of power and 280 nm torque. Another two engines are the newly developed 1.5-litre NA petrol with 106 hp power and 145 nm torque, and a 1.5-litre Hyperion turbo petrol engine with 160 hp power and 260 nm torque. Tata Motors also confirmed that the company will soon launch the AWD model.
Tata Sierra – Market Positioning and Rivals
In the Tata Motors stable, the Sierra sits above the Nexon and below the Tata Harrier in terms of size and pricing. The Sierra’s competition comes from established rivals like the Hyundai Creta, Kia Seltos, Maruti Suzuki Victoris & Grand Vitara, Skoda Kushaq, Volkswagen Taigun, Honda Elevate, MG Astor and Toyota Urban Cruiser Hyryder.