TVS Motor Company has showcased the TVS Rann Utsav Custom Series at the Rann of Kutch during the ongoing Rann Utsav festival in Gujarat. The Rann Utsav Custom Series includes five bespoke motorcycles inspired by the region’s landscape, culture, and touring routes.
The Rann Utsav Custom Series features customised versions of the TVS Ronin, TVS Apache RTR 200, TVS Apache RTR 310, and TVS Apache RR 310. Each motorcycle showcased under the TVS Rann Utsav Custom Series has been designed to reflect the visual contrast of the white salt plains and the changing skies of the Rann.
TVS Rann Utsav Custom Series – Custom Design Elements
Developed in collaboration with Eimor Customs, the motorcycles under the Rann Utsav Custom Series feature hand painted body panels and custom fabricated components. The motorcycles also receive stainless steel badges that identify them as part of the Rann Utsav Custom Series.
Design elements seen across the Rann Utsav Custom Series include salt white finishes, sky blue gradients, desert sand inspired tones, and dark contrast graphics applied across fuel tanks and side panels. The motorcycles also feature matte paint treatments along with colour transitions inspired by sunrise and night skies over the Rann landscape.
One of the motorcycles in the Rann Utsav Custom Series is a specially modified TVS Ronin, equipped with dual purpose tyres and a reinforced rear rack for luggage mounting. The motorcycle also includes a modified front mudguard and leather accessories inspired by Ajrak patterns native to the region.
TVS Rann Utsav Custom Series – Touring Based Modifications
Motorcycles in the Rann Utsav Custom Series include touring focused upgrades such as luggage support systems and accessories aimed at improving usability across long distance riding routes. These additions allow the motorcycles in the Rann Utsav Custom Series to be used for community rides conducted at the event. The design direction followed for the TVS Rann Utsav Custom Series integrates regional craft traditions with functional motorcycle components suited for travel across the terrain found in the Rann.
“The Rann of Kutch stands as one of India’s most remarkable expressions of culture and heritage. The Hon’ble Prime Minister Shri Narendra Modi’s long-standing vision and encouragement to promote India’s destinations, and experiential tourism has been a strong source of inspiration for TVS Motor. It is an honour to take this vision to the next level by pioneering motorcycling-led adventures that position India’s treasures on the global tourism map,” said Sudarshan Venu, Chairman, TVS Motor Company.
TVS Rann Utsav Custom Series – Community Ride Engagement
Members of the TVS Apache Owners Group and TVS Ronin CuLT communities participated in organised ride activities at the venue. Over 100 riders travelled to the Rann as part of the West Chapter ride to experience motorcycles from the Rann Utsav Custom Series across designated touring routes.
Riding activities at the venue also included stunt showcases conducted by TVS Racing along with flat track training sessions for participating riders at the festival grounds.
The Rann Utsav Custom Series was displayed at the Premium Arena set up at the festival site, where visitors had access to riding experiences and interaction sessions conducted during the event period. By introducing the Rann Utsav Custom Series at Rann Utsav 2026, the platform continues to combine community riding with destination based tourism activities centred around motorcycling.
Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat said, “The Rann Utsav continues to redefine how destinations can be experienced, blending culture, landscape, and innovation in meaningful ways. The growing participation of riders and communities this year demonstrates how initiatives like this expand the appeal of the Rann of Kutch beyond traditional tourism formats. Collaborations with industry leaders such as TVS Motor Company help strengthen India’s experiential tourism narrative, positioning the Rann of Kutch as a destination that resonates not only nationally, but globally.”