Audi India has rolled out a new initiative aimed at strengthening customer confidence and making luxury mobility more accessible, Audi Assured Buyback Program. Introduced across dealerships nationwide, the program guarantees future value on select models, ensuring buyers greater peace of mind and a transparent ownership experience. Most recently Audi India launched the Audi Q7 Signature Edition which is priced at ₹99.81 lakh (ex-showroom) and has unique features like a espresso machine and dashcam.
Audi Assured Buyback Program – Details
One of the biggest concerns among luxury car buyers is the resale value of their vehicle. The Audi Assured Buyback Program directly addresses this issue by offering customers a guaranteed future value at the end of the ownership tenure. Buyers opting for this scheme can avail up to 60% of the ex-showroom price after three years or 45,000 km, and 50% after four years or 60,000 km.
This assurance not only cushions customers against market fluctuations but also provides a predictable exit strategy. It makes ownership less about depreciation worries and more about enjoying the premium experience that Audi claims this program creates.
Audi Assured Buyback Program – Financials
Another highlight of the Audi Assured Buyback Program is the low-EMI balloon finance structure available at the end of the tenure. While final approval rests with financial partners, this option allows customers to plan their repayments more effectively. By reducing monthly outgoings and offering flexibility at the program’s conclusion, Audi makes luxury mobility easier to access for a broader audience.
Audi Assured Buyback Program – Models Included
The program is available across six of Audi’s models in India:
- Audi A4
- Audi Q3
- Audi Q3 Sportback
- Audi A6
- Audi Q5
- Audi Q7
All these models are petrol powered and lack a diesel powertrain. The Audi A4, Q3 and Q3 are powered by a 2.0 litre turbo petrol TFSI engine, putting out 190 hp and 320 Nm of torque. The Q5 and A6 are also powered by a 2.0 litre turbo petrol TFSI engine but in a higher state of tune producing 249 hp and 370 Nm of torque. The Q7 remains the sole 3.0 litre V6 of the lot producing a whopping 335 hp and 500 Nm of torque.
To be noted Audi’s flagship SUV the Q8 is exempted from the Audi Assured Buyback Program. The list of Audi not a part of the program also extends to the performance range of models such as the S5, RS5 and RSQ8 and also the electric cars such as the Q8 etron and etron GT
Audi Assured Buyback Program – Comment by Mr Balbir Singh Dhillon
Mr. Balbir Singh Dhillon, Head of Audi India, said, “The joy of owning an Audi for our customers is also about peace of mind when it comes to value. With the Assured Buyback Program introduced by our dealer partners, customers get a transparent exit price along with simplified financing and insurance cover that bridges any value gap at the end of tenure. We believe this program, offered by our dealers, will further enhance accessibility to luxury mobility in the festive season”
Audi Assured Buyback Program – Conclusion
Luxury vehicles have often been viewed as aspirational purchases, sometimes hindered by apprehensions over depreciation and higher EMIs. By addressing these two critical pain points, Audi India is attempting to reshape perceptions of affordability and value retention.
Moreover, the program aligns with a broader trend in the automotive sector where manufacturers are increasingly offering subscription models, buyback guarantees, and flexible finance schemes to attract younger, more financially savvy buyers. The Audi Assured Buyback Program also competes with similar financial schemes offered by its rivals such as Mercedes-Benz’s Star Agility and BMW India’s BMW 360 finance programes.