indian automotive market

Lifestyle Pickup Trucks in India: Is the Scorpio Lifestyler the Turning Point?

Drivepedia /

For decades, the pickup truck in India has been associated with one thing: work. It carried vegetables, construction material, tools and just about anything else that needed to be transported. The idea of buying a pickup truck simply because you liked the way it looked or because you wanted to take it off road on

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Four-Metre Revolution: How One Rule Built India’s Biggest Car Segment

Drivepedia /

Stand at any Indian traffic signal and observe the cars around you for a minute. You will see hatchbacks, compact sedans, compact SUVs, even some rugged looking utility vehicles. What ties most of them together is their size. Almost all of them sit under four metres. That is not because Indian designers love short cars.

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