The All-New Tata Sierra has been one of the most anticipated car launches of this year. At the launch event gasps were heard in the room when Tata announced the Sierra will be starting at 11.49 lakhs ex-showroom. The Sierra will go head on against the Hyundai Creta and Kia Seltos. Today, we put the Sierra up against its most important rivals and compare their design, features, dimensions, engines and most importantly the pricing. With buyers now demanding more individuality in a sea of similar crossovers, the Sierra arrives at the perfect moment.
Tata Sierra vs Hyundai Creta vs Kia Seltos – Exterior Design and Dimensions
The 2025 Tata Sierra goes for a bold and upright look with its boxy shape, big LED light bar and clean body lines. It feels rugged and has a very standout presence in a sea of crossovers. The Hyundai Creta moves in the opposite direction with a sharper and more matured design, a prominent front fascia and angular lines that make it look more modern and assertive. The Kia Seltos sits somewhere in between, carrying a sporty and urban look with its signature tiger-nose face, crisp detailing and sportier proportions.
The Tata Sierra clearly stands out in this segment when you look at the numbers. It is longer and significantly wider than both the Hyundai Creta and Kia Seltos, and it also sits taller at 1715 mm. The long 2730 mm wheelbase is a major advantage. Ground clearance is higher too at 205 mm as opposed to the Creta’s and Seltos’ ground clearance of 190mm each. The biggest difference, however, is the boot space — at 622 litre leads the pack, the Korean Twins share the same boot space capacity of 433 litres.
While the Hyundai Creta measures in at 4330 mm in length, 1790 mm and 1635 mm in height, the Kia Seltos shares it underpinnings with the Creta and spans 4365 mm in length, 1800 mm in width and 1645 mm in height. The Sierra also features the largest wheel size amongst the three at 19 inches, the Kia comes in second at 18 inch and the Creta last at 17 inches.
Tata Sierra vs Hyundai Creta vs Kia Seltos – Interior Design and Features
The Tata Sierra’s cabin feels modern and well-equipped, led by a triple-screen layout that includes a 10.25-inch digital cluster for the driver and two 12.3-inch displays for shared infotainment and passenger controls. The four-spoke steering wheel with an illuminated Tata logo adds a premium touch, while the black-grey interior uses soft-touch materials and practical storage spaces.
Tata has loaded the Sierra with features such as 5G support, OTA updates, a 12-speaker JBL system with Dolby Atmos, Arcade app store, HypAR head-up display, dual-zone climate control, panoramic sunroof, wireless charging, mood lighting, a 360-degree camera and rear sunshades. Higher variants add ventilated and powered front seats with memory, a gesture-controlled powered tailgate, reclining rear seats, a cooled glovebox and multiple Type-C ports.
The Creta really pushes the premium and tech-friendly feel inside the cabin. Hyundai has made sure it looks modern and expensive, starting with the two 10.25 inch screens that handle the driver info and the main infotainment. The rose gold touches, the orange stitching and the mix of grey, black and white give the cabin a bright and classy look. In the higher variants you get ventilated front seats, a powered driver seat, dual zone climate control, panoramic sunroof and rear sunblinds. There are also premium additions like the Bose sound system and the full suite of connected car features.
The dashboard of the Kia Seltos comes with slim AC vents and a large dual screen layout that combines the 10.25 inch infotainment system with a digital instrument cluster. The touchscreen supports wireless Android Auto and Apple CarPlay. Inside, the Seltos has the sportiest look of the three, thanks to its flat bottom steering wheel, black leather upholstery and brushed aluminium touches. The feature list is similar to the Creta the Sierra with ventilated front seats, rear sunblinds, dual zone climate control and panoramic sunroof. Few features that stand out are the voice-controlled window function and Amazon Alexa connectivity.
All the three cars are ADAS 2 Level powered with features such as Lane Keep Assist, Forward Collision Warning, Blind Spot Asssit etc. The Sierra edges ahead with the first in segment intelligent over speed assist.
Tata Sierra vs Hyundai Creta vs Kia Seltos – Powertrain and Transmission Options
The Tata Sierra comes with the following powertrain and transmission options
- 1.5-litre Kryojet diesel: 118 hp, 280 Nm (6MT/6AT)
- 1.5-litre naturally aspirated petrol: 106 hp, 145 Nm (6MT/7DCT)
- 1.5-litre Hyperion turbo-petrol: 160 hp, 260 Nm (6MT/6AT)
The Hyundai Creta comes with the following powertrain and transmission options
- 1.5-litre CRDi Diesel: 115 hp, 250 Nm (6MT/6AT)
- 1.5-litre naturally aspirated petrol: 113 hp, 144 Nm (6MT/6CVT)
- 1.5-litre TGDi turbo-petrol: 160 hp, 253 Nm (6MT/7DCT)
The Kia Seltos is powered by the same set of engine options as the Creta
- 1.5-litre CRDi Diesel: 115 hp, 250 Nm (6MT/6AT)
- 1.5-litre naturally aspirated petrol: 113 hp, 144 Nm (6MT/6CVT)
- 1.5-litre TGDi turbo-petrol: 160 hp, 253 Nm (6iMT/7DCT)
The Kia Seltos has 6-Speed clutchless manual variant offered with the 1.5-litre turbo petrol engine.
Tata Sierra vs Hyundai Creta vs Kia Seltos – Pricing and Verdict
The Tata Sierra comes in at ₹11.49 lakh ex-showroom for the base 1.5 NA petrol manual, while the Hyundai Creta and Kia Seltos start slightly lower at ₹10.73 lakh and ₹10.79 lakh respectively for the same engine–gearbox combination. Since Tata hasn’t revealed the full price range yet and we haven’t driven the Sierra, it wouldn’t be fair to declare a clear winner.
However, what we can say is that the Sierra is shaping up to be a serious contender in this space. On paper, its larger dimensions, stronger feature list and overall positioning give it a slight edge over the Creta and Seltos, and if Tata gets the rest of the pricing right, it could turn into one of the segment’s most compelling options.